Data Privacy Policy
1. Data Protection at a Glance
General Information
The following information provides a simple overview of what happens to your personal data when you visit this website. Personal data is any data that can be used to identify you personally. For detailed information on data protection, please refer to our privacy policy listed below.
2. Data Collection on This Website
Who is responsible for data collection on this website?
Data processing on this website is carried out by the website operator. You can find their contact details in the impress section of this website.
How do we collect your data?
Your data is collected when you provide it to us. This can be data that you enter in a contact form, for example.
Other data is collected automatically by our IT systems when you visit the website. This is primarily technical data (e.g., internet browser, operating system, or time of page view). This data is collected automatically as soon as you enter our website.
What do we use your data for?
Part of the data is collected to ensure error-free provision of the website. Other data may be used to analyze your user behavior.
3. Google Analytics
This website uses Google Analytics, a web analytics service provided by Google, Inc. ("Google"). Google Analytics uses "cookies", which are text files placed on your computer, to help the website analyze how users use the site. The information generated by the cookie about your use of the website (including your IP address) will be transmitted to and stored by Google on servers in the United States.
We have activated IP anonymization, so Google will truncate/anonymize the last octet of your IP address for Member States of the European Union as well as for other parties to the Agreement on the European Economic Area. Only in exceptional cases, the full IP address is sent to and shortened by Google servers in the USA.
On behalf of the website provider, Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity for website operators and providing other services relating to website activity and internet usage to the website provider. Google will not associate your IP address with any other data held by Google.
Opt-out options
You may refuse the use of cookies by selecting the appropriate settings on your browser. However, please note that if you do this, you may not be able to use the full functionality of this website. Furthermore, you can prevent Google's collection and use of data (cookies and IP address) by downloading and installing the browser plug-in available under https://tools.google.com/dlpage/gaoptout.
You can refuse the use of Google Analytics by clicking on the following link. An opt-out cookie will be set on the computer, which prevents the future collection of your data when visiting this website: Disable Google Analytics
For more information concerning the terms and conditions of use and data privacy, please visit https://www.google.com/analytics/terms/us.html or https://policies.google.com/privacy
4. Google Ads and Remarketing
This website uses Google Ads. Google Ads is an online advertising program from Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, United States ("Google").
As part of Google Ads, we use so-called conversion tracking. When you click on an ad served by Google, a conversion tracking cookie is set. Cookies are small text files that the internet browser stores on the user's computer. These cookies expire after 30 days and are not used for personal identification. If the user visits certain pages of this website and the cookie has not yet expired, Google and we can recognize that the user clicked on the ad and was redirected to this page.
Each Google Ads customer receives a different cookie. Cookies cannot be tracked through Ads customers' websites. The information collected using the conversion cookie is used to create conversion statistics for Ads customers who have opted for conversion tracking. Customers see the total number of users who clicked on their ad and were redirected to a page with a conversion tracking tag. However, they do not receive any information that can be used to personally identify users.
Remarketing
This website also uses Google's remarketing technology. This technology enables users who have already visited our website and shown interest in our services to see targeted advertising on websites that are part of the Google advertising network. Likewise, advertising can be displayed to users whose interests are similar to those of users of this website. The advertising material is inserted by Google using the remarketing tag. For this purpose, a cookie is set in the user's browser, which collects information about the use of our website in anonymized form. The information collected by the cookie about the use of this website is transmitted to and stored on Google servers in the USA. The IP address is shortened by activating IP anonymization on this website before transmission. Google uses this information to evaluate your use of the website, to compile reports on website activity for us, and to provide other services related to website and internet use. Google may also transfer this information to third parties if required to do so by law or if third parties process this data on behalf of Google.
Opt-out options
You can disable the use of cookies by Google by visiting the page for deactivating Google advertising: https://www.google.com/settings/ads/
Alternatively, you can disable the use of cookies by third parties by visiting the Network Advertising Initiative deactivation page: https://www.networkadvertising.org/choices/
For more information about Google Ads and Google Conversion Tracking, see the Google Privacy Policy: https://policies.google.com/privacy
5. Your Rights
You have the right to receive information about the origin, recipient, and purpose of your stored personal data free of charge at any time. You also have the right to request the correction, blocking, or deletion of this data. You can contact us at any time at the address given in the impress for this and other questions on the subject of data protection. Furthermore, you have the right to lodge a complaint with the competent supervisory authority.